As the founder and driving force behind BetterTrades, Freddie is able to put both his passion for teaching and his desire to empower others to learn about stock market trading to good use. To date, thousands and thousands have become students of the BetterTrades education program.

In 1998, Freddie and his wife, Mitzi, founded Long Term-Short Term Inc. with the idea of providing investing and finance education to regular people. However, their concept differed greatly from other companies. They wanted to prove that learning how to trade stocks and options was a skill that could be acquired by anyone given proper instruction. Even more important, they wanted others to understand that learning how to take control of their personal finances and investments was the best way to go.

Freddie and Mitzi began to teach friends and acquaintances about finances and trading in their local area. Their trading classes became so popular that in 2002, Freddie began to build and expand his class schedule under the name BetterTrades.